LOLC (CAMBODIA) Plc. is one of the top licensed microfinance
institutions in Cambodia with a social vision and a business orientation
that provides entrepreneurs and families at the base of the
socio-economic pyramid with economic opportunities to transform the
quality of their lives and their communities through the provision of
effective and sustainable client-empowering financial
services. To support the rapid growth of our operations, LOLC is recruiting the
following position:
Head of Marketing Department
Main Responsibilities:
- Marketing and Branding:
- Develop marketing plans and strategies including advertising, communications, and brand positioning.
- Ensure LOLC’s brand message is strong and consistent across all channels and marketing efforts such as events, email campaigns, web pages and promotional materials.
- Build brand awareness and positioning.
- Coordinate with sales team to boost LOLC’s branding and promote the institution and its products and services.
- Actively involved in advertising, promotion, and public media relations.
- Develop overall digital marketing strategy.
- Plan and control the company's social media channels and company website.
- Monitor the primary marketing metrics to establish the effectiveness of online advertising
- Oversee digital campaign plans to ensure they are innovative, brand led and effective.
- Analysis of end-to-end consumer experience in different digital channels.
- Develop customer service standards and guidelines.
- Create a culture and processes which achieve business goals and objectives with regards to better customer service.
- Identify new tools and technologies to better serve the customer.
- Drive better client satisfaction through improving service.
- Monitor customer service implementation at branch levels to ensure good customer services are provided to clients and minimize the client’s waiting time
- Manage the day to day performance of the contact center team to deliver a best class services.
- Enhance the First Call Resolution to clients.
- Act as the Voice of the Customer across the company by summarizing and presenting the common clients’ issues to management for solutions.
- Prepare monthly complaint report and present to management.
- Act as focal person in dealing clients complaint to NBC.
- Guide research team to conduct regular researches in order to learn about competitors’ product features, clients’ demand, and other external factors that may affect LOLC’s business.
- Conduct SWOT analysis for LOLC by analyzing the strategic position of LOLC compared to the industry.
- Manage the on-going monitoring and reporting of LOLC market share in the microfinance sector.
- Plan and implement market research and customer surveys to assess and evaluate demand, brand positioning and awareness of LOLC financial products and services.
Qualifications and Requirements:
- Master Degree/Bachelor Degree in Marketing, Business Administration, or related field.
- At least 5-year experiences in leading marketing and branding with financial institution.
- Strong branding and design concept.
- Sound Knowledge of customer service standard.
- Strong interpersonal and communication skills with the ability to adjust with different types of audiences.
- Strong initiatives and attention to detail.
- Ability to use design software.
- Familiarity with emerging issues related to microfinance in Cambodia.
How to Apply For:
Please submit your Cover Letter, CV and relevant documents to any
branches nearby your locations or head office of LOLC (Cambodia)
Plc. or via email: [email protected]
096 4211 999/087 400 277
LOLC (Cambodia) Plc. has been serving Cambodian public and society for over 30 years, and has been recognized by both local and international financial authorities. Our products and services are committed to improving the livelihood of Cambodian customers.
#666B, Street 271, Kbal Tumnub Muoy Village, Sangkat Boeng Tumpun 2, Khan Mean Chey, Phnom Penh, Cambodia.
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